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"Clearly Cole Hardware®"

Introducing Cole Hardware®'s Own Spring Water!

    Bottled water for a hardware store? "What the heck is going on now at Cole Hardware®," you might be asking??? What can I say ... I'm always on the lookout for new ways to get our name in front of you.

    As I am sure you've noticed, everyone seems to be carrying around a bottle of spring water in our health-conscious world these days. "What can I do," thinks I, "to get you to carry around the Cole Hardware® logo instead of Crystal Geyser, or whatever" ... Thus a new marketing idea was born. The process of going from idea, to concept, to product delivery was a long one. I am tickled pink to announce that "Clearly Cole Hardware®" is finally ready to quench your thirst!

    "Clearly Cole Hardware®" is available now in all of our stores. The label was designed by KARIN, our dedicated desktop publisher/designer. The water itself is bottled for us at the source, which is Baxter Springs up in the Sierra Foothills. Why should you buy it? It's good for you, it's pretty cool (literally!), and we're selling it cheap. And get this: our clearly cool label is printed on a high quality coated paper that will withstand long-term use and your dishwasher, so you can reuse these bottles to your heart's content!

    If you are part of our School and Community Assistance Partnership Programs, you might want to call Rick at 415-753-2653 ext.5 to find out the details about our bottled water donations for your next fundraiser. (We give it to you, you sell it for a profit or give it away, everyone carries around a bottle of "Clearly Cole Hardware®", we are happy as clams ... you get the picture.)

    So move over, Crystal Geyser, Calistoga and all the rest of you ... "Clearly Cole Hardware®" is about to become San Francisco's favorite bottled water!

- Hardware Hotline  May, 1997
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